REVIEW Deluxe: How luxury lost its lustre

19 Jan

Bernard Arnault meet LVMH, LVMH meet….your future. Luxury was the bastion of the wealthy and the famous, built up over time from the traditional French and Italian artisan families of the 17th and 18th centuries. Until Arnault. He singlehandedly orchestrated the purchase of one of the grandaddies of them all, Louis Vuitton Moet Hennessey and has since transformed it into a shareholders dream, enveloping some of the big players into the house along the way. Exploring behind the scenes at Chanel, Hermes, LVMH, Fendi, Celine, Marc Jacobs…Dana Thomas takes the reader on a journey through the industry and leaves no stone unturned.

Thomas’ access to luxury is astounding and the interviews and commentary provided in this book is an education. Thomas explores everything from the production of luxury goods through to the psychology behind why consumers are so driven to own even a small piece of the dream. Be careful though, Thomas will change the way you yearn after a Chanel tote or Fendi baguette, or a spray of your favourite designer perfume. It won’t quite have the same shiny appeal again.

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